Don’t you just hate it when you stumble across an influencer on social media who is being less than authentic? Authenticity is not something you can fake. If you’re not being your true self, eventually people will find out and you will loose their trust.
Don’t let this happen to you!
Here are 5 simple ways to be authentic on social media.
No one else can be you. It’s one thing to learn the type of language that your target audience uses to describe their problems and concerns, it’s another to try to be someone you’re not.
For example, if your audience wants to be successful bloggers, and you’ve never had a successful blog don’t try to pass yourself off as a millionaire blogger if you’re not. That’s just wrong.
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Show Your Personality
Only you can be you. You don’t have to be the same as everyone else even while learning their language. It’s okay to be different even as you’re part of the audience because everyone in the audience isn’t a duplicate copy of the next person.
Don’t Be Too Scripted
You want to come off as a normal person using natural language so avoid being too scripted. Sure, you want to get a particular message across, but you don’t want to sound like everyone else either.
Understanding the word usage, terms used, and tone of the audience is fine but put it together in your own way.
Your audience is going to appreciate you better if you can put yourself in their shoes, without being in them. You don’t have to experience the same exact thing to be empathetic, so you don’t have to lie or even share your situation.
Instead, you can just let people know that you support them and are sorry, or happy for them.
Update Your Profiles
Ensure that your social media profiles match your brand and designate you as a member of the community you’re trying to infiltrate and learn about. That way no one will be untrusting and avoid sharing information with you.
Trust me. It’ll all be worth it.
I’d love to know your thoughts! Comment below.