What is a brand and how is it essential for your business? In this post, you’re going to learn why branding is essential and how branding involves all aspects of your business.

First, let’s learn what a brand is.

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What is a brand?

If you look at the Wikipedia definition of a brand, it seems boring and maybe even unimportant. 

  • brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Brands are used in businessmarketing, and advertisingName brands are sometimes distinguished from generic or store brands.

It goes on and on. But the truth is, in marketing, a brand is so much more than just your mark or logo or what you call your business. It starts with that, but it’s got a lot more to do with the feelings your marks, words, logos, and ideas evoke to your ideal audience.

Because of this, when it comes to branding and developing a brand, you’re going to want to “brand” more than your logo and mark – like your voice, your personality, your niche, and more. Everything you do signals the way you want people to think of your business, and if your brand is personal, you. 

In many ways, your brand is the voice or personality of your business. Representing the way that you want the world, and especially your audience, to see you and think of you is how you brand yourself. This occurs through the colors, fonts, images, words, and temperament you share with your audience through your content.

Branding Involves Giving Your Business a Personality

Choose a name that fits the personality you want to convey. Choose a design for your website and business that fits that personality, too. Think of how you want the business to communicate.

Do you want to be serious or perhaps you like the idea of your business persona being  funny. It totally depends, of course, on your audience, what you do for them, and how you want them to feel about your business. 

What is a brand and why it's essential for your business

One very important piece of advice is to always be your true self. Trying to be someone you’re not won’t get you very far. Your audience will eventually pick up on it and that can cause you to lose their trust. Once trust is lost, it’s hard to gain it back. 

To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” – Ralph Waldo Emerson

Branding is going to make a massive difference in your business dreams because it’s all about Branding and Developing Your Brand. I hope this post helped you understand what a brand is and why it is essential to your business. 

Any questions or comments? I’d love to chat in the comments!